Blogging and social media

Another success factor is to get comfortable with the technology of social media. With templates and pre-formatted software, social media is easy to work with. For example, Facebook is already 95% configured 

and ready to use. All you need to do is leverage the technology already built into it. Finally, remember that social media should be called “social media marketing,” because in the end, it should be all about marketing.

First, integrate social media into your business, and then use it to expand market reach. Start by linking marketing messages into social mediums. Whatever the product or service of your business, take the marketing messages you have in traditional media, and spread them throughout social media. Be subtle and find balance. Do not overwhelm your social media universe. The possibilities are limitless. Here’s an example: Someone leaves a post on your business’s Facebook page (You do have a Facebook page, don’t you?). You reply with relevant advice. Include with the reply a link to your website that summarizes the product or service you provide, and ask him or her to sign up for your free e-newsletter.

You achieve two-way interaction, followed by an unobtrusive marketing message and a medium for future communications. Every social medium provides unlimited opportunities to make these connections. Learn the basics of social media, and then find time to market with it.