Blogging – pros and cons

Pros

Have around to-follow links – These links are placed at the end of the article, and thus are sure to be seen by

the readers.

Have author description – The description tells people about you, and your work, that other media may not offer.

The links are valued more than others – You may think that a link in the comments will give you same credibility of the link in the article, so guest posting would be useless. Actually, that is wrong, and links in the article are valued more by Google. Moreover, links in the comments are usually no-follow, which gives no actual SEO benefit. Then, links in the comments have less chance of being clicked, whereas links in the end have more chance of being clicked, thus having more authority.

Target Audience - posting guarantees that your links are shown to the target audience. This means, that if you have a SEO blog, and write a post about SEO, the only visitors will be the people searching about SEO, not something entirely different.

Cons

The most obvious disadvantage is that you have to write a big, suitable article every time. This is not necessary in other methods.

Conclusion

The links in the author description are high valued by Google and readers alike. On a blog with good ranks, this could be a potential boost to your SEO/SEM. The only problem is that you have to write an article every time, which may not be everyone’s cup of tea.