Bring in some business

To be able to show your passion, your writing must draw from your own experience and research on the topic. You can start writing broad and wide so that you are able to attract a wider audience and start writing straight away. Writing broad means that you can discuss in general on your topic that you have interest in before you narrow down to

a specific niche topic which may be your product or services that you are promoting.

How do you have a blog that would bring in business?

Besides providing free information to your visitors you do have to ensure that you can turn them into buying customers.

That's why you have to write continuously in your niche topic that your audience is interested in order to draw in the people who really have vested interest in what you are writing. These people wouldn't have gone to your website again and again otherwise. You may find that there are lots of competitors out there which are of the similar niche that you are also writing about. Instead of competing with them why not position yourself differently? Though all of you might be talking about the same thing but you are putting it differently in your own voice and style.

Writing in your own unique voice is your creative tool because your voice is your brand. In your brand you'd want your prospect to find your posts consistent in style and content. Even though they are reading a different post they'd have the same feeling like they are reading from their same author of their favorite novel.

If they like the way you present your ideas and it is worth their time reading it they will come back again and they might even subscribe to your feed.

Convince your reader to opt-in and let your email marketing campaign bring them to your sales page where you have more time and space to advertise your offer. Your blog is acting as a first point of contact for your business just as if you wanted to attract your customer to enter your store first before you can even sell to them.