Blogging trends

Quantity vs quality – last year people blogged less often, but when they blogged they wrote longer articles. With the new freshness algorithm Google just introduced, the process might get reversed, as now the latest articles are more likely to show up on top in

the top 10.

Tumblr – miniblogging is still growing, at least the market leader Tumblr. Why is Tumblr such a success? It’s a bit like Facebook, a bit like blogging and a bit like Twitter, but it combines the best of all of them. You can like postings, you can reblog them and you can use a pseudonym like on Twitter. In 2011 many high level bloggers even moved their blogs from WordPress to Tumblr for the ease of use. Also, never underestimate the huge Tumblr audience.

Corporate blogging – some business switched from blogging to social media - this is like giving up your office and doing business from Starbucks. Despite logic, this seems to be an appealing business model both in real life and online. Why host your own website and practice SEO, networking and advertising to get people to visit it when you can rent a “table” at Facebook. This is quite a short-sighted move but business people tend to follow this trend.

Line breaks – for the sake of readability, bloggers use more text-decoration, lists and breaks. Some overdo it though it seems. Not every line needs a break after it, not every post has to be a list and every second word has to be bold.